The third edition of AGRITECHNICA ASIA, is once again ready to be the agricultural exhibition that covers all of Asia by focusing on Asia’s largest agricultural buyers from across the region. AGRITECHNICA ASIA emphasizes on agricultural engineering solutions that are both relevant and important to the development of agriculture in the Asian markets. Mechanization through modern machinery will increase significantly in the next decade mainly due to the growing labour shortages, more competition and therefore the requirement to reduce production costs. The DLG – German Agricultural Society, organizer of AGRITECHNICA in Hanover, Germany, and Dutch-Thai exhibition organizer VNU Exhibitions Asia Pacific, organizer of VIV Asia in Bangkok, collaborate to establish one of the most powerful joint ventures in the agricultural exhibition industry.